2011 May 16

Academia, Business and Consulting professionals have always beenengrossed with the challenges of positioning strategies for theproducts and organizational services.What exactly is this? “A Positioning Strategy results in the imageyou want to draw in the mind of your customers/clients, thepicture you want him/her to visualize of you what you offer, inrelation to the market situation, and any competition you mayhave”.How would the positioning strategies for an individual bedifferent? How would personal brands be created? How wouldpersonal brand positioning live through the challenges of virtualand real world? Time for us to ponder over and write about. Dosend us your thoughts for the next issue.In the meanwhile, do enjoy this 52nd issue of your ABCeMag whichincludes a brief report on the 12th Round Table on COMPANYPOSITIONING FOR PROFITS AND GROWTH held in New Delhi onMay 31, 2011. Uploading the pictures and publishing the report inless than 24 hours is what we call “Alag Tewar, Alag Flavour” – ourunique positioning.